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What is digital presence?
Digital presence is how your business looks online. Your online presence consists of several different components and can be summarized as the impression that your brand creates on the Internet through content, websites, search engines and other digital media and platforms.

Some users may search for a relevant product or service and end up visiting your website and reading your diary. Others may browse Facebook and come across your social media profile or paid advertising.

In any and all such cases, potential customers interact with your digital presence. Even an existing customer who uses your automated chatbot senses your online presence.

What are the elements of a digital presence?
As we have already mentioned, the channels of digital marketing today are numerous and constantly expanding. This means that businesses need to have a comprehensive marketing strategy on how they will design, implement, manage and improve their digital presence through these channels.

So what are the pieces to the online presence puzzle? These include:

Website
Your company's website is a central element of a digital presence. When potential customers want to know more about your brand or your business, your website often becomes the first place they go. Therefore, everything from the About Us page to landing pages for products and services needs to be optimized and improved. This means that consistent branding, useful information, responsive design and simplified page navigation are important for quality customer service. Thanks to these qualities, you can help shape the image of your brand as real and authoritative, which has a great impact on Internet users.

Social media
Social media presence is important for a modern digital marketing strategy. Social channels are primarily useful as a means to humanize your brand and raise awareness. Every post you make on Facebook or Twitter is an opportunity to attract followers, as well as design the type of brand you are aiming for. An active presence on social media can allow you to improve your digital footprint in many other ways, such as providing personalized customer service and building brand awareness when you become a trend or become a virus.

Search and paid advertising
When customers visit your website, they often do so after a search for your company or a query related to your products and services. Your appearance on search engine results pages (SERPs) affects your online presence. Those with the best results (for both general and local search) get the most clicks, and therefore the most business and trust. The more optimized your website and content, the better the chances of a good ranking. Paid advertising can also get your online presence in front of your target audience and potential customers. Pay-per-click (PPC) ads, display ads, and social ads are all useful tools for raising brand awareness and digital presence.

Content
Blog publications, e-books, reference documents, case studies, one-way sales pagers, product specifications are all content marketing assets that are critical to building an online presence. Content will in many ways be your most powerful tool for defining and enhancing your online presence. Quality content can help you increase your chances of a good ranking on key terms and attract potential customers, develop potential customers and become an opinion leader.

Give gifts to your customers and you will conquer them.