Two types of sellers: hunters and farmers
Hunters may be disorganized and feel like they are not following the plan. This is because organized people (farmers) find it difficult to understand the types of plans used by hunters.
Hunters are also ambitious. They focus on rich elephants.
Elephant hunting takes time and curiosity. If the hunter does not have the opportunity to destroy the elephant today, they will hunt for everything that is available - a rabbit or a smaller prospect.
Hunting rabbits does not seem impressive, but it improves the skills of the hunter. It is easy to find an elephant from the first timeout and make a shot at it. Without enough practice, this shot is likely to be unfocused and will not lead to a sale.
Farmers are highly organized and skilled in managing their territories. But they make two mistakes when they go hunting. First, they give up too early and return to managing the harvest of current consumers. The second is that they continue to use the same sales message with prospects, such as "We have the best perm rating."
The hunter will also try the sale message that was passed to them. But if they find that the elephant is not responding, they quickly abandon the company's line. Their next step is to learn more about the prospect and take another shot. If they missed again, at least their shot was closer than the first.
Good hunters keep repeating this process over and over until they go on sale. They will stick to it, no matter how long it is.
Farmers, on the other hand, are more organized. They thrive when they can follow a well-defined plan, process, or formula. They know what day they need to plant the crop, and they do.
Hunters usually do not have such discipline. They may not want to plant that day if something else interests them. Therefore, hunters will never become excellent farmers.
TOP 5 best natural building materials
Today, the industry offers many different types of building materials developed by talented scientists. However, their artificial origin still worries many people. For some reason, they consider them potentially harmful to their own health. But if you do not want to build a house or decorate with something chemical, you need to know the TOP 5 natural building materials. We will present them in this article.
It is worth noting that the production of artificial materials not only carries not only mythical, but also real harm, and here's how. To create them, you need to spend a lot of energy, and the environment is also polluted by a considerable amount of waste. So if you do not want to harm nature, and also take care of your personal health, then you can safely apply the following natural building materials:
5. Saman
This is the name of a very ancient building material obtained approximately according to this recipe. We take in certain proportions sand, clay, straw and water. We mix all this, make blocks, and then dry them in the fresh air. If the air is dry and hot, it is not difficult to prepare the building material. You yourself understand in which areas of the world adobe houses were most common. Saman is a cheap, environmentally friendly and highly fire resistant material. However, the humid climate spoils it.
4. Stone
This natural material has long been used in construction. A house made of natural stone is not only strong and durable, but also has heat storage properties.
3. Clay
This dusty rock turns into a plastic material as soon as it is moistened. After passing the correct processing, it becomes strong and firm. Clay is used not only in the production of bricks or building blocks - it is even included in the composition of concrete.
2. Sand
Well, where can we do without it in any construction process. It is used in road construction. It is needed for drainage, creating concrete, making brickwork, filling ditches and much more.
1. Wood
This natural material can also be renewed naturally or with the help of a person planting young trees. The energy-efficient characteristics of wood are very high, therefore, houses from timber and other sawn timber are actively being built today. What's bad about wood is its flammability. It is possible to impregnate the timber with fire retardant chemistry, but then problems arise with naturalness.
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What is digital presence?
Digital presence is how your business looks online. Your online presence consists of several different components and can be summarized as the impression that your brand creates on the Internet through content, websites, search engines and other digital media and platforms.
Some users may search for a relevant product or service and end up visiting your website and reading your diary. Others may browse Facebook and come across your social media profile or paid advertising.
In any and all such cases, potential customers interact with your digital presence. Even an existing customer who uses your automated chatbot senses your online presence.
What are the elements of a digital presence?
As we have already mentioned, the channels of digital marketing today are numerous and constantly expanding. This means that businesses need to have a comprehensive marketing strategy on how they will design, implement, manage and improve their digital presence through these channels.
So what are the pieces to the online presence puzzle? These include:
Website
Your company's website is a central element of a digital presence. When potential customers want to know more about your brand or your business, your website often becomes the first place they go. Therefore, everything from the About Us page to landing pages for products and services needs to be optimized and improved. This means that consistent branding, useful information, responsive design and simplified page navigation are important for quality customer service. Thanks to these qualities, you can help shape the image of your brand as real and authoritative, which has a great impact on Internet users.
Social media
Social media presence is important for a modern digital marketing strategy. Social channels are primarily useful as a means to humanize your brand and raise awareness. Every post you make on Facebook or Twitter is an opportunity to attract followers, as well as design the type of brand you are aiming for. An active presence on social media can allow you to improve your digital footprint in many other ways, such as providing personalized customer service and building brand awareness when you become a trend or become a virus.
Search and paid advertising
When customers visit your website, they often do so after a search for your company or a query related to your products and services. Your appearance on search engine results pages (SERPs) affects your online presence. Those with the best results (for both general and local search) get the most clicks, and therefore the most business and trust. The more optimized your website and content, the better the chances of a good ranking. Paid advertising can also get your online presence in front of your target audience and potential customers. Pay-per-click (PPC) ads, display ads, and social ads are all useful tools for raising brand awareness and digital presence.
Content
Blog publications, e-books, reference documents, case studies, one-way sales pagers, product specifications are all content marketing assets that are critical to building an online presence. Content will in many ways be your most powerful tool for defining and enhancing your online presence. Quality content can help you increase your chances of a good ranking on key terms and attract potential customers, develop potential customers and become an opinion leader.
Give gifts to your customers and you will conquer them.
